In the process of building your website, you have done everything nicely from quality content, standard site audit from A-Z, but why is the traffic still low and does not meet the requirements. Through this article, ChipSEO will provide you with the most necessary and basic knowledge to increase website traffic. You can consider choosing options according to the specific conditions of each of your businesses.
What is increasing website traffic and how many types of traffic are there?
Increasing website visits requires a combination of using many different methods. Website traffic is divided into 2 types:
Organic traffic comes from users and customers interested in products and services on the website. These customers click on the website actively and freely. The higher the amount of organic traffic, the higher the quality of the website is and it proves that the website is giving exactly what customers need.
Website traffic through advertising on platforms: Google, Facebook, Zalo, Tiktok,… This helps drive a large number of users from these platforms to your website, thereby filtering out customers interested in your products and services.
The way to increase traffic for website
There are many options shared by the community and the effectiveness depends on the level of application and implementation on your website. The next content is some of them to significantly improve the traffic to your website and is widely applied.
Improve SEO for website
If you make a website without understanding SEO, then you are putting yourself in a difficult position if you want to increase traffic to your website. SEO is the form that will bring free and lasting traffic to your website. Basically, SEO includes on-page SEO and off-page SEO.
– On-page SEO is the technique that SEOers apply directly on the website to increase website rankings. From which the website shows up in higher rankings and the traffic for the website also increases.
– Off-page SEO, on the other hand, is the technique that SEOers perform in places that are not on your website. For example, creating links to the website on other forums, blogs, marketing on other social networking platforms.
Optimizing keywords for SEO articles
You can use the premium Yoast SEO tool to install it in WordPress. This tool will help you check the article and notify the elements that have yet to reach standard so you can further improve such as:
– Put the main keyword in the title and main headings in the article
– In the meta description tag as well as the caption for the illustrating image, you should also use keywords
– Link building
When starting a website and planning to write blogs/SEO articles for it, don’t write arbitrarily. What you need is a specific plan about what to write, what topic, and how often. To get a list of necessary articles as well as help to increase traffic to your website, you need to understand who your customers are? What needs do they have? How will they search for keywords when they want to find products/services the same as you provide? And keyword search is critical to determine the effectiveness of SEO. Because an article you think is GOOD but not what customers are LOOKING FOR – will not cause them to click on the article or even the article will be difficult to rank on top.
There are many tools to help you find keywords related to your field, evaluate their difficulty when using SEO. Google’s Keyword Planner, Ahrefs, or Keyword Finder… are such tools. Rely on the tool, and the more you do it, the more experience you will have for finding SEO keywords that best serve your customers’ search needs. And the advice is don’t be afraid to expand on keyword topics. For example, a website that sells cosmetics is more than just articles about products. You can share beauty methods, cosmetic gifts for all ages, skincare mistakes…
Choose keywords flexibly
Moreover, the choice of keywords also needs you to be flexible. It would be a mistake to choose only short and popular keywords. This will cause the keyword’s competitiveness too high, making your SEO article may not achieve a high ranking. To make it easier, you need to choose niche keywords – or specific, longer keywords. For example, instead of the keyword “online business”, you can write with the keyword “online business ideas without capital 2021”. Long keywords often have less competition, and will definitely lead you to a higher ranking. This is also an effective way to increase website traffic.
Invest in article content
The previous two sections are methods and tips to make your SEO articles appear in the top search. However, what keeps customers to an article is the CONTENT of that article. “Content is King”. And if that content is useful, it can cause users to come back to your website again and again. They will even share content on different platforms or read from post to post. Thereby increasing the time on your page and eventually helping SEO.
Update old content
Customers may not only stop by to read your new articles, they may dig deeper into older articles as well. Therefore, not only constantly writing new articles, you also need to plan to “refresh” the old / expired content on the website. For example, articles like the one above “combining online business ideas 2020” you can update about the year. Don’t forget to include that year number in the body of the article. Most importantly, remove inappropriate headers and add latest information, data…so that the article remains consistent. Keeping your content fresh will help retain customers longer and enhance the quality of your traffic.
With the product-service pages of the business, you also need to periodically check and update the image/interface/design. Specifically, you need to make the page more modern, with full content, or shortened, in line with the company’s development orientation. Another secret is that you can add customer feedback after using your product or service. The more reviews readers see from other customers in the latest time, the more confidence they will have to use your service.
Using the backlink system
When the content/content of the SEO article is the backbone of on-page SEO, then it can be said that backlinks are the core of off-page SEO. When a website, an external system links to your website, it is a sign to Google that your website is mentioned and trusted.
Linking to social media accounts: It’s not enough to create great content and wait for readers to find it. Therefore, you need to create more sources for your website to appear. Specifically, social networking sites that do not cost to create such as Facebook pages, Instagram …
After completing the articles on your website, what you can do is link the article and share it on the platforms mentioned above. Combining the use of cross-platforms will allow you to promote your website to more customers from more sources.
Use email marketing
Email marketing is still a very effective channel for you to drive traffic to your website. However, when many other forms of marketing “throne”, email marketing is often overlooked. While the potential for email users is huge – 91% of consumers check their email inbox daily. So don’t be afraid to invest in email. Just a welcome email when customers register to the website will also help increase traffic to the email, increasing your sales.
If you don’t understand how to automate email marketing to send emails to your customers, then research using support tools or hire a dedicated team of operators. The tools are now available for a trial period (free) for you to experience before deciding to invest money in this item.
Research and analyze data using Google Analytics
Google Analytics is a popular, effective and easy-to-use website data assessment tool. More importantly, it’s FREE! If you follow this tool closely, you can apply the results/data it brings to invest in the content plan for the website. For example, Google Analytics can help you analyze users (age, geographic location, interests), articles with good traffic, effective traffic channels, etc. Those are useful information to upgrade your marketing strategy for the next term.
Study your opponent
“To know oneself is true progress” (“Master yourself, master the enemy”) – that is the motto to learn especially when you do business. You need to know what the market is like, what your competitors are doing, not only to know but also to be a valuable source of learning and experience. Instead of manually going to competitor websites to research, there are now many tools to help evaluate websites such as Ahrefs, SimilarWeb… Tools to help you get an overview of the content that competitors invest in and attract readers. Google Trends helps you learn about what readers are interested in, searching for in near real-time.
Create a community for the website
Currently, Facebook is increasingly tightening the posting of product information on fan pages as well as personal pages. Therefore, creating a community of people interested in the company’s products to exchange details is a must. This helps you maintain and develop a loyal customer base. This can also be a channel to help push traffic to the website effectively. So invest in images/videos/infographics on the page, write attractive Call-to-action (CTA) lines to attract readers and increase interaction for the article.
These are free methods that ChipSEO wants to introduce to everyone to help your website quickly get the amount of traffic you want. However, not everyone focuses on developing all methods, but only focuses on a certain method combined with using some other paid methods such as running Google Ads, Facebook Ads, hiring Influencers…Learning the ways to increase free traffic based on the information above helps you understand more thoroughly the basics of on-page and off-page.