If you are a good SEOer, implementing successful Google SEO campaigns but you have never intended to launch an SEO campaign on Bing – the 2nd largest search engine – then it is a mistake. So what is the Bing search engine? How to optimize search on Bing engine? Let’s find out with Chip SEO through the article below.

What is Bing search engine?

Bing is a search engine owned by Microsoft Corporation in conjunction with HackerRank that was born in 2009. This search engine helps to look up information based on the keywords that the user provides and returns related results quickly and accurately. Currently, Bing is considered the second largest search engine after the giant Google, and Bing also has its own algorithms to help increase your website rankings quickly. That’s why it’s time to choose Bing to optimize your website’s search instead of just spending the entire search marketing efforts on Google.

Bing is rated as the 2nd largest search engine after Google

5 factors to keep in mind when planning an SEO strategy on Bing Search

Accurate main keyword

The same is the keyword but the algorithms of Google and Bing are completely different. In Google’s algorithm, too much usage of the main keyword may be considered spam. Instead of repeating the main keywords too densely, you can use synonyms and modifiers to integrate them into the article. This will help Google to review your article content highly.

Keyword density helps increase website rankings on Bing

However, SEOers should pay attention to the Bing search engine’s algorithm, Bing appreciates articles with keywords that appear densely, so you need to know how to use keywords in the entire article structure: headings, description tags, H1 tags, H2 tags, or in paragraphs. Because of this, the articles with high rankings on Bing do not have the same rankings in the Google search engine. As a marketer, you need to understand search engine algorithms to have a suitable content strategy to optimize your website.

Complementary keywords (meta keywords)

Meta Keywords is an HTML tag located in the head section of a website’s HTML code, it helps search engines identify the topic that the website is trying to convey to users and leads to search results that match their requirements. Meta keywords are considered one of the important factors to increase website rankings on Bing Search, so as a marketer, you need to know the search engine’s algorithm to plan a suitable strategy for SEO on Bing. For Bing, you can use meta keywords to conduct SEO by integrating related keywords or meta keywords into the main keyword section, this will help the website rank better on Bing Search but do not affect the website rating on Google.

The number of backlinks

A backlink can simply be understood as the links returned from other websites, blogs, social networks to your website. Backlinks are considered as one of the top priority factors to increase rankings on search engines.

During the “You Are Level Up” event to share knowledge about SEO held on February 8, 2020, Mr. Laevis Nguyen – CEO of South Edge Digital company mentioned: “Backlinks play an important role in SEO strategy, if a website has a lot of quality backlinks pointing to it, that website has a higher chance of reaching the TOP”. Especially when SEO on Bing Search, getting a lot of backlinks indicates that this is a reliable website or this content is useful to users. Thanks to that, the ranking of the website on Bing Search will be improved.

Mr. Laevis Nguyen shared at the “You are Level Up” event

Content

Content is one of the factors that make the difference between your website and your competitors, so it is extremely important to have a quality content strategy for your website. Whether it’s SEO on Bing or Google, building useful content for users is highly appreciated and greatly affects the website’s ranking on those search engines, these factors include:

– Article length

– Details

– Contains photos and videos

– Keyword

Owning quality content will entice users to find and experience on the website, the ability to convert them from visitors to customers will also be much easier.

Social Network

The social network can be understood as a website that allows users with the same interests, same habits, to interact together, share information, photos and videos… The most popular social networks for this kind of familiar interaction include Facebook, Instagram, Twitter, or Linkedin…Unlike Google, the Bing search engine pays great attention to building a large social network system, the sharing and interaction of your website’s content from these social networking channels will contribute to improving your website’s rankings on Bing Search. In case your website is not well known, this is also a way to help your business build and position a brand with potential customers, helping them remember your brand.

Bing focuses on building a large social network system

This article mentioned important factors when building an SEO strategy on the Bing search engine that a marketer needs to know. Although Google is the largest search engine today, Bing still has its own market share, and has its own algorithm for you to increase website rankings. That’s why you should make good use of both to optimize your business website, and you should build yourself an SEO strategy on Bing Search right from now on. We hope this article will be useful to you and wish you a successful SEO strategy.